「CONTEXT」
Hari Raya Aidilfitri is one of the major celebrations in Malaysia, and is a time where people would stock up on drinks for visitors at home.
「STRATEGY」
As of most major celebrations, it also involves a feast. Coca-cola wants to give the idea that Aidilfitri feasts are perfect when accompanied or completed with Coca-cola. Hence, the tagline “Sempurnakan Jamuan Aidilfitri Anda” (Complete your Aidilfitri Feast). Our task was to come up with In-store POSM designs that would vie for the shopper’s attention during this highly competitive season. To portray the idea of matching food with Coca-cola, we come up with block displays that looks like a Ramadhan Bazaar, or Food Stalls.
