「CONTEXT」
Gerber Organic from USA wants to boost sales and increase visibility in Malaysia and Philippines.
「INSIGHT」
The Gerber logo is a well-known icon, even amongst non-users. It has remained the same for decades, and we thought - why not immortalize your child on Gerber’s logo?
「STRATEGY」
The campaign revolves around an online portal, whereby users can upload photos of their kids and a filter automatically converts their photos into a Gerber logo. These photos will become an entry for the talent hunt contest and with purchases consumers will algo get to received personalized canvas prints or T-shirts with the logo image of their kids.
The GLADE BRANDING KVS
