「CONTEXT」
GODIVA has been a well-known brand of chocolate around the world since 1926. However its premium image is losing the market relevance due to the competitive environment.
「INSIGHT」
The rising trend of red-net brand strategy has become a way of communica- tion to target young consumers in China’s market, which the co-branding campaign was born to drive for social topic and conversion to sales.
「STRATEGY」
Work in conjunction with the red-net brand: WR, which has a rich history known as a premium local brand, promoting with a brand new message.
Driving online to offline event
Offline activity booking applet
Fans engagement & KOLs spread across social
