「CONTEXT」
At Pledge we believe people spend too much time trying to impress others and not enough time impressing ourselves.
「INSIGHT」
You deserve to impress yourself with the proud moments to clean, beautify and revive your home space that make you glow.
「STRATEGY」
Raise awareness of solutions that cleans but also bring life out surfaces. Build an emotional connection with consumers for usage and purchase relevancy, which leads buying intention to cart on EC.
Campaign landing page on EC to attract for direct purchase
Social Media promotion to raise awareness
