「CONTEXT」
JOTUN Paint want to create a guideline that dictates how their products and communcation materials are being displayed instores.
「STRATEGY」
The Guide book is sent to all retailers, in both PDF digital version and Hardcopy Printed material. The guidebook clearly states each section of each type of retaillers, and what should be communicated as well as what can be used to support the selling of Jotun products.
The guide also includes downloadable resources that retailers can download and produce by themselves, as per the guide.
