「CONTEXT」
To maintain interest and to create noise, LEGO holds mini-campaigns online and in-stores on a monthly basis.
「STRATEGY」
To engage with its consumers and brand lovers, LEGO Malaysia runs mini campaigns online and in-stores on a monthly basis. Some campaigns are sales promotions, some are contests, while some are themes of a certain product line. Our task is to come up with the ceoncept key visual of each campaign, and come uop with its supporting collaterals - POSMs, In-store dress up, FB Digital posts, and etc...
Each campaign matches back to its activities, or featured SKUs and themes.
