「CONTEXT」
When families gather, messes come.
「INSIGHT」
Traditional & collective style of big families can lead to unexpected messes and mindless cleaning everywhere, plus cleaning is always the pain but smart short cut is expected and needed.
「STRATEGY」
Leverage on global and Ogilvy‘s newly created assets, and implement across social and EC platforms
Promotional video——kitchen
Promotional video——toilet
Advertisement display in high speed railway station and carriage
Promotion page of e-commerce platform
