「CONTEXT」
Competitive market in skincare and cosmetic category in Singapore, where the nationwide giant –Eversoft is losing its share and target relevancy .
「INSIGHT」
Spotting influencers with real life stories that relates to the brand and effectively reach out to specific target groups.
「STRATEGY」
Create series of short videos featuring the various influencers and share their stories. The videos are then edited to create a library of social content including GIF, cinemagraph and static post.
KV design of different influencer
Creating influencer Soctal content
