「CONTEXT」
Redbird fights to believe that our brand lovers constantly look for footgear that reflects their personalities, take their footwear as an expression of their pride and style. Redbird champions the style with protection.
「INSIGHT」
We see an opportunity to shift conversations from shoes polishing to expre- ssion acting.
「STRATEGY」
Raise awareness by redefining usage occasion for the young target, promote for a drive of purchase on EC, which led to a record breaking sales in SC category.
Product-pushed KV
Online campaigns
